Teaching

My teaching emphasizes managerial judgment, evidence-based reasoning, reproducible analysis, and disciplined AI literacy. At NYU Stern, I have taught and supported courses across marketing, brand strategy, consumer behavior, microeconomics, and related analytical topics.

Teaching Experience

• Instructor, MKTG-UB.0002: Introduction to Marketing, New York University, Stern School of Business, Summer 2025. Overall Rating: 4.6/5.0.
• Teaching Assistant, MKTG-UB 0001: Introduction to Marketing, for Prof. Joshua Lewis, Fall 2025, Fall 2026.
• Teaching Assistant, ECON-UB 1: Microeconomics with Algebra, for Prof. Jacob French, Spring 2025.
• Teaching Assistant, ECON-UB 2: Microeconomics with Calculus, for Prof. Laetitia Placido, Spring 2025.
• Teaching Assistant, MKTG-UB.0001: Introduction to Marketing, for Prof. Andrea Bonezzi, Winter 2025.
• Teaching Assistant, COR1-GB 2310: Marketing, for Prof. Ngoc Pham, Fall 2024.
• Teaching Assistant, COR1-GB 2110: Marketing, for Prof. Russ Winer, Fall 2024.
• Teaching Assistant, MKTG-GB.2365: Brand Strategy, for Prof. JP Kuehlwein, Summer 2024.
• Teaching Assistant, COR1-GB 2110: Consumer Behavior, for Prof. Sunder Narayanan, Summer 2024.
• Teaching Assistant, MKTG-UB.0002: Introduction to Marketing, for Prof. Jiarui Liu, Spring 2024.
• Teaching Assistant, MKTG-UB.0001: Introduction to Marketing, for Prof. Joel Steckel, Winter 2024.
• Teaching Assistant, MKTG-UB.46.003: Globalization of Entertainment, for Prof. Durairaj Maheswaran, Fall 2023.

Teaching Interests

• Core marketing at the undergraduate and MBA levels.
• Marketing analytics, digital marketing, platform strategy, and quantitative marketing.
• Applied courses on AI for Marketing Decisions.
• Doctoral-level empirical quantitative marketing, causal inference, structural modeling, and seminars on AI and digital platforms.